VGI teams up with Saha Lawson and SPI to open LAWSON 108 outlets on BTS stations to further boost its O2O Ecosystem
VGI Global Media PCL today signed a deal on a joint venture company (“JVC”) with Saha Lawson Co., Ltd. and Saha Pathana Inter-Holding PLC to open Lawson 108 stores on its mass transit platforms, including BTS stations, to boost its Offline-to-Online (“O2O”) Ecosystem through strategic retail spaces, offering Rabbit Line Pay as an option for cashless payments.
“Lawson 108 is now opened on 4 BTS stations, and the number of customers purchasing products and services via Rabbit Line Pay at Lawson 108 outlets has been constantly growing,” said Mr. Kavin Kanjanapas, Chairman, Executive Committee, VGI Global Media PCL.
“Through this strategic collaboration, companies under the SAHA Group have also tied over 3,000 of their staff ID cards to the Rabbit Cards, allowing VGI access to a greater number of customer database, which in turn will help us tailor and refine our advertising solutions to boost customer engagement. Moreover, the alliance will enable us to develop smarter marketing solutions, including customised reward programmes, that better respond to consumer demands, while also offering great benefits to customers, for instance through the Rabbit Rewards loyalty programme and other promotional offers from our partners. All of which underscore the strength and capabilities of our O2O Ecosystem,” said Mr. Kavin.
“We are delighted to collaborate with such a prominent partner as VGI, with its wide-ranging marketing platforms. We plan to open Lawson 108 stores in 30 BTS stations, which to date we have already opened our outlets on 4 stations: Thong Lo, Saphan Khwai, Ploenchit and Victory Monument. The planned expansion on the rest of the stations is expected to be completed within the next 2 to 3 years,” said Mr. Koichi Hirose, Managing Director, Saha Lawson Co., Ltd.
“SAHA Group has a wide range of products and services covering various businesses. We welcome this alliance as we recognise great potentials for growth and the ability to effectively engage and meet the needs of our customers. Together with VGI, we hope to combine our experiences and strengths to forge a long-lasting partnership,” added Mr. Vichai Kulsomphob, President, Saha Pathana Inter-Holding Public Co. Ltd.
