VGI Shares Vision for OHM Media in Digital Age
Mr Kavin Kanjanapas (centre), Chairman of the Executive, and Mr Surachet Bamrungsuk (second from left), Chief Executive Officer, VGI Global Media Public Company Limited (SET: VGI), Mrs Suparanan Tanviruch (fourth from left), Chief Executive Officer, Master Ad Public Company Limited (SET: MACO), Mr Nelson Leung (far right), Chief Executive, Bangkok Smartcard System Co Ltd (BSS), supplier of Rabbit cards, and Mr Tatchai Patipoksut (far left), Managing Director, Aero Media Group Co Ltd, operator of advertising screens for airports, joined the ‘Meet the Agencies’ event, where executives and officers of the advertising agencies were invited to learn details about business visions and directions for management of lifestyle out-of-home advertising media in the digital age, which will involve gathering of consumer behavior data for planning and decision-making on how to employ integrated advertising media to communicate messages to target audiences in the most efficient and effective manner.
