VGI Introduces Strategy for OOH Media in 'Big Data' Era
15 November 2016
Mr Surachet Bumrongsuk (far right), Chief Executive Officer of VGI Global Media PCL (VGI), Mr Wittaya Tophoyotsakun (far left), Strategic Development Director of Bangkok Smart Card System Co Ltd (BSS), and Mrs Pathamawan Sathapor, Managing Director of Mindshare Thailand, conveyed their vision of the changing landscape in the out-of-home (OOH) media industry due to the technological advancements and development of smartphones that enable data access every time and everywhere, with the employment of 'Big Data' to facilitate analysis and formulation of strategies to transmit messages to target groups efficiently and effectively. Mr Kavin Kanjanapas (second from right), VGI's Chairman of Executive Committee, also entered the event.
