VGI teamed up with Kerry and Rabbit for the campaign 'WE'RE SHARING FOR THAIS', inviting clients to give out 20,000 charity boxes to continue supporting Thai families affected by the COVID crisis
With the acute and far-reaching impact of COVID-19, VGI PLC - the market leader in Offline-to-Online ('O2O') Solutions across Advertising, Payment and Logistics platforms - is lending another helping hand to support Thai families affected by the unprecedented crisis.
As part of the company's ceaseless efforts to help those hardest hit by the impact of the COVID-19 pandemic, VGI together with Kerry Express and Rabbit Reward have joined forces with 17 consumer products firms to organise 'WE'RE SHARING FOR THAIS' - a relief campaign to lend support to the Thai people in the form of 'charity boxes' containing essential supplies such as rice, canned food, instant noodle, cooking oil, toothbrushes and toothpaste. Altogether 20,000 of these charity boxes, worth THB 26mn, were prepared and brought to distribution channels across the country, including the Royal Thai Armed Forces Headquarters, Wat Pathum Wanaram, the National Defence College (NDC) and Khon Kaen Town Hall. The distributions of the boxes took place from 16 July to 6 October 2020.
