VGI and SOUR Bangkok Team Up to Set in Motion DOOH in Thailand, Taking Home 12 Most Creative Media Awards for “Whoscall The Safety Station” Campaign from Adman Awards & Symposium 2022
VGI PLC, or VGI, the leading Offline-to-Online (“O2O”) marketing solutions provider across multiple platforms, upholds its position as Thailand’s top Out-of-Home (“OOH”) media company, teaming up with the hip agency, SOUR Bangkok, to take home 12 awards for the “Whoscall The Safety Station” campaign from the Adman Awards & Symposium 2022, hosted by the Advertising Association of Thailand to honor advertising campaigns with the most outstanding creative communication strategy. The accolades include a Gold award for Use of Audio; 4 Silver awards for Innovative Use of Media, Innovative Use of Audio, Guerrilla Marketing & Stunts and Corporate Purpose and Social Responsibility; and 7 Bronze awards for AD That Works (Effective Communication), Use of Print & Outdoor, Experience & Activation (Product & Service, Sponsorship & Brand Partnership), Non-Traditional Billboard & Transit, Public Relations Plan (Sponsorship & Brand Partnership) and Radio & Audio (Corporate Purpose and Social Responsibility).
“Whoscall The Safety Station” campaign aimed to raise public awareness about scammers through easy to understand and memorable content. Utilising the BTS transit advertisement platform as the channel of communication, the campaign adopted customization techniques to create tailored content for 24 BTS stations across Bangkok and vicinity, cleverly curating the train announcements with unique messages directed at different target audiences according to the time of day and station, for instance, “National Stadium Station, the Whole Nation Will be Safe from Call Center Gangs” or “Nana Station, Brothers, Aunts and Uncles, Let’s Be Aware of Scammers.” The campaign’s success is an impressive example of the power of DOOH (Digital Out-of-Home) media, combined with ingenuity of advertisers, in producing great impact awareness.
As the number one provider of 360-degree advertising solutions that effectively connect the offline and online worlds, VGI strives to steadfastly create innovative content and technologies to drive new communication experience and play an active role in raising the quality standard of the Thai media and advertising industry moving forward.
