VGI x Sour Bangkok’s “Whoscall: The Safety Stations” Campaign Clinched “Best Use of Audio” from Asia’s Prestigious Festival of Media APAC Awards Ceremony 2023
VGI PLC, the top Offline-to-Online (“O2O”) Solutions provider across multiple platforms, affirms its vision as the leader of future solutions, joining hands with the advertising agency, Sour Bangkok, taking a campaign from Thailand, “Whoscall: The Safety Stations” to win on an international stage at the Festival of media APAC Awards Ceremony 2023, receiving a silver award for “Best Use of Audio.” The Festival of Media Awards programme has been curated to celebrate media and marketing excellence in different categories throughout the Asia-Pacific region. The accolades are awarded by an inclusive jury of industry’s connoisseurs from world-renowned brands and agencies as well as marketing experts.
Of late, Thailand has faced the problem of fraudulent call centres that have preyed on victims through phone scams. This led to the idea behind “Whoscall: The Safety Stations” campaign, which aims to warn the Thai people and raise public awareness to raise public awareness about scammers through fun and easy to understand and memorable content on the BTS SkyTrain’s transit advertisement platform to reach a wide number of audiences. Using customization techniques, the campaign cleverly curated BTS’s SkyTrain’s announcements with tailored messages directed at different target groups according to the station and time of day, for example, “National Stadium Station, the Whole Nation Will be Safe from Call Center Gangs” or “Nana Station, Brothers, Aunts and Uncles, Let’s Be Aware of Scammers.” See a full clip of “Whoscall: The Safety Stations” athttps://www.youtube.com/watch?v=f3VUfjzadrU.
The “Best Use of Audio” award from Asia-Pacific’s renowned accolade is a testament of the creativity and capability of Thai advertisers in creating internationally-recognised Impact Awareness campaigns. As Thailand’s top provider of Out-of-Home advertising solutions, VGI strives to steadfastly develop new innovative products and communication platforms to support boundless creativity, as well as champion the Thai media and advertising agency to the world stage.
