SET Announcements

In 2024, marketers and businesses face economic challenges, geopolitics, climate change, and rapid technological advancement. Marketers must adapt to the megatrends of the digital and new media era, focusing on artificial intelligence, clean technology, and robotics.

Marketing channels are shifting from face-to-face interactions to digital, moving towards an immersive market. The association highlights five key areas for Thai businesses in the second half of 2024:

1. Boost morale and cooperation: Promote good news and mutual assistance in the business world.
2. Genuine sustainability: Advocate for true sustainability and responsible marketing.
3. Equitable AI: Use AI to create equal opportunities and access to information.
4. Empower SMEs: Encourage SMEs to develop their own content and channels, enhancing competitiveness.
5. Asia Mastery: Gain expertise in the Asian market, a growing industrial hub.

Marketers must enhance efficiency through technology, foster cooperation, and stay updated with global changes. Thai marketers should focus on Change-Innovate-Transform strategies.

Key strategies for Thai SMEs under the “A-B-C-D-E” concept include:

A – Asia Market: Expand customer base in the high-growth Asian market.

B – Branding: Build strong, differentiated brands.

C – Collaboration: Form business alliances locally and internationally.

D – Digital: Leverage digital technology to improve efficiency, cut costs, and enhance customer experiences.

E – Equity: Ensure business operations are conducted ethically.

#Marketing #Trends2024

CR: MAT