VGI team up with the reputed Thai Pop Artist, Gongkan, to launch a campaign - 'VGI SAVE WATER SAVE LIFE' - calling Thais to protect the environment
VGI PLC, the market leader in Offline-to-Online (“O2O”) Solutions across Advertising, Payment and Logistics platforms, collaborates with the iconic Thai Pop-Artist, Kantapon “Gong” Metheekul, a.k.a. Gongkan, renowned for his Teleport Art, to create inspirational art impelling the Thai people to use water more wisely in the campaign “VGI SAVE WATER SAVE LIFE”.
Nelson Leung, CEO of VGI, said, “The world is currently facing environmental and climate crisis that calls for immediate actions from all parties to take responsibility to save our environment and natural resources. VGI’s Environmental Policy covers 3 areas: Water and Energy, which serves to ensure sustainable energy use; Waste Reduction; and being an Inspirational Platform. Given our role as the country’s leading media platform provider, we recognise the power of the media in inspiring change. Hence, we have always endeavored to create inspirational contents about the environment and shared our media space as an inspirational platform to raise public awareness about the seriousness of the environmental problems facing our planet.”
“This year, our company’s priority is the drought crisis in Thailand, which has left us seriously questioning if we are going to wait until the day the world faces severe water shortage before we start acting or we are going to start now by using water wisely. So, we have come up with the idea to invite Mr. Kantapon (Gongkan) to create this special animated art collection to promote awareness about water conservation under the campaign “VGI SAVE WATER SAVE LIFE”, Mr. Leung added.
Gongkan or Kantapon Metheekul noted, “This collection aims to convey messages about the Before and After of nature. Without water, the living cannot survive; when there is water, life flourishes again. We must, therefore, do our part to save water. This work still retains the signature Teleport Art, conceptual yet easy to understand. The iconic black circles are recreated to represent water and nature as well as human and animal characters.”
For public and private organizations, university students and the general public that wish to present their creative work on VGI’s media platform, please contact us directly at VGI Official Facebook page https://www.facebook.com/VGIPublicCompanyLimited/
