Cigna Launched the Campaign: 'Cigna Challenge you to take the Stairs for Good Health'
Cigna understands Thai office workers’ lifestyle so that Cigna empowers them to take control by launched “ Cigna challenge you to take the stairs” activity with objective to encourage office workers to get more exercise and have better & healthier lifestyle with multiple touchpoints advertising including stairway wraps and information booths operated by Demo power on 4 BTS stations: Ekkamai, Nana, Ari and On Nut, encouraging over 800K passengers to aware of being good health by take the stairs and persuade them to register to the campaign in exchange for a chance to win Cigna Limited Edition Sky Train card (worth over 10,000 THB) by simply taking a snap shot or video clip of themselves whilst taking the BTS stairs in a creative manner, then scanning a QR code at the information booth. The campaign is also promoted via the Rabbit Rewards online platform using geo-fencing technology to target specific BTS users. Once the passengers enter the designated BTS stations they will receive an online ad, which serves as an immediate call to action for them to register to the campaign at the information booth. Within the span of 2 months, the campaign has already engaged with target consumer over 2,000 people with a conversion rate of 9.3%.
