Toyota's OOH vehicle fleet reaches target groups with over 300,000 deliveries
In an era when the customer-to-customer (C2C) market is growing at a rapid pace, prompting corresponding growth in e-commerce and parcel delivery services, Kerry Express, which is the largest provider of e-commerce fulfillment in Thailand, has seen its daily shipments rose from 800,000 parcels per day in mid 2018 to more than 1,100,000 parcels per day to date.
Grasping such massive advertising potentials, Toyota Motor Thailand Co., Ltd. has tapped into Kerry’s extensive logistics platform to launch its OOH campaign: “Toyota Test Drive – Get Free Down Payment on Us”[VP1] with wrap advertising on 100 Kerry trucks, which constitute 5% of the courier’s total 2,129 vehicle delivery fleet in Bangkok and vicinity. Within just a month, the fleet has delivered over 300,000 parcels to target groups.
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