Kerry Express's Smart Sampling achieved outstanding 100K plus deliveries
Since the recent launch of its first-mile delivery service [VP1] through the strategic alliance with Kerry Express, VGI has received tremendous feedback from customers. To date, we have delivered over 100,000 sample products of leading FMCG[VP2] brands to our target group through the adoption of smart sampling technology. By leveraging Kerry Express's extensive logistics network, we have been able to increase brand awareness by 100% as well as optimise conversion opportunities. In addition, through the utilisation of Rabbit Reward's digital survey platform, our clients can obtain in-depth marketing information which allows them to tailor their products and services to meet the demands of relevant target audiences and leverage the information for retargeting. The latest analysis of the platform's performance reveals a conversion rate of 3-5%, which is above the industry's average conversion rate of 0.5%; while several leading brands have already expressed their interests in the service, including Downy, Pao, Essence and Mizumi.
