VGI & IPG Co-Launch New Ad Planning System
15 July 2016
Mr Marut Atthakaivalvate (second from right), vice chairman, and Mr Surachet Bumrongsuk (right), chief executive officer, of VGI Global Media PCL (VGI), and Mrs Wannee Rattanaphon (second from left), chairwoman of IPG Mediabrands Thailand, and Mrs Mnee Eabe (left), managing director of IPG Mediabrands' Magna Global service, jointly introduced 'Programmatic', a computer programme developed by Cadreon, IPG Mediabrand's Ad Tech unit, as a powerful tool for analysing and processing out-of-home media data for making advertising planning and buying decisions to ensure efficient and effective reach of advertising messages to target groups at reasonable cost. The event was recently held at IPG Mediabrand's general meeting room.
