VGI x PPTV HD 36 Treats Football Fans, Airing Highlights of the Football World Cup 2022 on Digital Screens on the BTS and Office Buildings Across the Capital
VGI PCL, or VGI, the top Offline-to-Online (“O2O”) marketing solutions provider across advertising, payment and distribution platforms, joins forces with PPTV HD 36 to broadcast world sports content on VGI’s Digital Out-of-Home (“DOOH”) media, covering over 3,500 screens, including on the BTS trains, platforms, and platform edge doors and in office buildings across Bangkok and vicinity. The first pilot project will be the screening of exclusive highlights from the FIFA World Club 2022 or the Football World Cup, treating football enthusiasts with latest updates, along with match analysis, match results and timetable. Moreover, news content will be aired throughout the day to keep BTS passengers updated on latest events.
On 24 Nov 2022, Mrs. Chitkasem Moo-Ming Chief Financial Officer of VGI, joined Bangkok Media & Broadcasting Co., Ltd. Acting CEO, Mr. Pornchai Poonlumlert, and Vice Managing Director, Ms. Sumalee Chaitientong, along with Ms. Narisara Srisan, Strategic Communication Advisor of BTS Group Holdings PCL, to launch this exciting project.
Commenting on this collaboration, Mrs. Chitkasem, said, “Partnering with a quality media agency such as PPTV HD 36, VGI can deliver on the promise of our mission to ceaselessly create new experience for consumers by offering greater travelling experience on the BTS for commuters with exciting sport content and the latest news. Moreover, this collaboration will also help expand PPTV’s audience base to several millions consumers per day around Bangkok and vicinity.”
