VGI Invites Brands to Jointly Design Targeted Customer Engagement Strategy Through Effective O2O Solutions
Following the launch of its latest product at the V Experience event with leading media and creative agencies on 14 September, VGI PLC (“VGI”), the leader of Offline to Online (“O2O”) marketing solutions across multiple platforms, moves ahead at full throttle, organizing an exclusive workshop with brands and agencies to jointly draw up plans and design creative campaigns to effectively reach their target audience with greater return.
As the market leader in O2O Solutions, VGI always strives to develop new innovations in advertising to keep up with fast-evolving technology and ever-changing consumer behaviour and support boundless creativity. “The Safety Station” – one of VGI’s latest campaigns is a good demonstration of the Company’s highly effective out-of-home media performance. Jointly created by VGI, Whoscall and Sour Bangkok, this campaign uses customisation techniques to deliver curated content on VGI’s digital screens on 24 main BTS stations based on stops, time and target audience to spread awareness and warn the public of scammers. The campaign went viral and became a soaring success, reaching over 24 million eyeballs per month and generating over 3.1 million social media reach, with over THB 1.88 million in PR value, and saw a threefold rise in the number of downloads.
In digital marketing, VGI Digital Lab, is a specialised agency dedicated to helping brands and agencies enhance their impact and reach their target audience more effectively and efficiently. Through its Online Full Funnel Solutions, brands are assisted from target screening and creating awareness to engagement and conversion that are also measurable. Such efficacy is guaranteed by a success case which saw three-time growth in its Quality Lead (from using VGI Data comparing to other social platform data) and 33% increase in the number of new customers within 6 months.
In latest development, VGI unveils “O2O Office Focused” a new package targeting office workers, a potential target group with spending power*, who are now back at work at 97%. This product will help brands reach their target audience both offline and online. For offline, the package will support engagement via 1,500 VGI media screens in more than 195 buildings in Bangkok CBD which have over 900,000 – 1,200,000 daily traffic.
As for online, the package can generate up to 2,000,000 impressions per month among target office workers who are within the target distance through VGI Big Data and precision targeting of online audience that is 16 times more precise, with VGI POI-Targeting technology that can help capture and screen target audience within 0.5 sq.km and Social GEO-Targeting technology that has the capability to capture target audience within 8.04 sq.km.
All the above are testaments to VGI’s commitment to deliver first-class 360-degree marketing solutions that seamlessly connect the offline and online worlds for brands and advertisers, with a particular focus on increasing consumer conversion. A commitment our trusted long-term big-name clients can attest to.
*Based on the Revenue Department data on the number of individuals liable to Personal Income Tax at 8 million persons, generating THB 250mn in total tax revenue. Source: https://www.rd.go.th/, https://dataservices.mof.go.th/
