SET Announcements

VGI is pushing Rabbit to be the leader in e-payment, partnering with the biggest mobile phone network provider, AIS, for platform expansion to cover e-payment for every life-style. This is after AIS has acquired shares in Rabbit LINE Pay by injecting more than 787 million baht in accentuating the readiness to expand customer base on Rabbit’s unique platform while targeting 10 million Rabbit LinePay users within the next three years, supporting VGI’s vision of being Offline-to-Online (O2O) Solutions

Mr. Nelson Leung, Deputy Chief Executive Officer of VGI Global Media Public Company Limited (VGI), Thailand’s first and only leader in Offline-to-Online (O2O) solutions, revealed VGI’s business strategy through the investment in Rabbit Group to transition itself from being pure media platform provider to O2O Solutions. With Rabbit Group’s database of more 8.5 million customers, VGI has good access to the target group with enhanced ability to offer a more direct and measurable media advertisement.

To further strengthen our business portfolio, VGI chose to join hands only with No. 1 partners on all platforms. This is a historical synergy between Advanced Info Services Public Company Limited (AIS) and Rabbit LINE Pay. The significant partners are: Bangkok Mass Transit System Plc. (BTS); Rabbit, a micro-payment provider with more than 8.5 million cardholders; LINE Messenger with more than 45 million clients; AIS with more than 40 million subscribers on the telecommunication network nationwide; Kerry Express, the main logistics supporter for e-commerce business; and VGI, the leader in O2O Solutions. This synergy will turn Rabbit LINE Pay into the No. 1 e-payment service provider and upgrade Thailand to become the eventual cashless society.

From all combined platforms, a completely unique pattern for consumers can be designed, i.e., visual awareness through every media (at BTS stations, MACO’s office billboards or inside the airport terminal); on-line engagement through Rabbit Group’s data; and, finally when consumers become aware and engaged on offline and online platform, the conversion to payment can be done through our specific channels. This is a clear indication that the platform for exposure to advertisement has changed because at present, advertisements are embedded into every lifestyle move of the consumers.

For VGI, we do not expect to earn just the income from fees on payments, this game-changing development will bring about the successful online payment services derived mainly from advertisements. We are optimistic that, with this combination of out-of-home and digital/online advertising platform together with all channels of payment that we have, VGI will soon become the world-class O2O Solutions provider.

Our revenue forecast for the year 2018/19 and three-year business plan will be revealed within the month of May.