SET Announcements

VGI Public Company Limited (“VGI”), the number one Offline-to-Online (“O2O”) Marketing Solutions provider across multiple platforms, and iClick Interactive Asia Group Limited (“iClick”), a leading enterprise and marketing cloud platform in China, joined forces to organize the forum on “Retail Revolution: Chinese Travel Shoppers Playbook” on 7 Jul 2022 at Bangkok.

At the forum, iClick revealed insights from the Chinese Travel Shoppers 2022 Report released in April, allowing marketers to delve into the behaviour of Chinese shoppers and consumers. The event also brought together experts from the digital, advertising and tourism industries – namely, Tencent Cloud, VGI, iClick, V-Click, Trip.com Group, Tongcheng Travel, Mafengwo and Meituan & Dianping – to share in-depth analysis and forecast of the future trajectory of the tourism industry in China before and after COVID-19, along with tips on marketing solutions post the pandemic for brands and marketers in Thailand to grasp the opportunities in the recovery period and prepare for the return of Chinese tourists.

Ms. Oranuch Rujirawan, Chief Sales Officer at VGI PLC, said, “In 2021, China’s GDP achieved 8.1% y-o-y growth1 and the total retail sales of consumer goods hit 44.08 trillion yuan2, which achieved 12.5% y-o-y growth. The travel retail market in China also grew by 66.8% compared to the year before3 . This was a result of the country’s efforts to boost its domestic tourism, including through introducing duty-free policy in Hainan province, which was well-received by domestic travellers; in turn, generating tremendous growth. This also presents a great opportunity for Thai businesses to gear up for the return of Chinese tourists to our country, a constant favourite destination of Chinese holidaymakers. With the in-depth insights shared in this event, we believe, marketers and brands will be able to better understand Chinese consumers and carve out the best marketing solutions to suit their brands.”

Eric Cheng, Vice President of APAC & EMEA, iClick Interactive, added, “We are excited and delighted to be a part of this event as well as to collaborate with EY to release the Chinese Travel Shoppers 2022 Report to offer insights into the Chinese tourism market. We are certain that this report will allow advertisers and brands to leverage the information to create campaigns that are spot on and highly effective for their Chinese targets.”

Interested brands and marketers can download the Chinese Travel Shoppers 2022 Report at: https://iclk.co/9WYYbZ

Source:

¹China’s GDP expands 8.1% in 2021

²China’s retail sales top 44t yuan in 2021

³GlobalData predicts Asia’s duty-free market will recover by 2023